The Hey Tyto blog
Get recommended by AI
Plain guides on GEO: how ChatGPT, Gemini, Claude and Perplexity pick local businesses, and what you can do about it.
GEO basics
What Is GEO? The Local Business Guide to Getting Recommended by AI
Your customers are asking AI who to hire, and AI answers with a few names. GEO is the work of making yours one of them. Here is what it is, why it matters now, and where to start.
October 19, 2026 · 5 min read
How AI picks
How ChatGPT Picks Which Local Businesses to Recommend
Nobody outside OpenAI knows the exact formula. But we do know how the answer gets built, which sources feed it, and what the businesses that get named have in common.
October 19, 2026 · 4 min read
Playbook
How to Check if ChatGPT Recommends Your Business (Step by Step)
You can find out today, for free, whether AI recommends your business. Here's the exact method: which questions to ask, how to ask them fairly, and how to keep score.
October 19, 2026 · 3 min read
GEO basics
GEO vs. SEO: What Changes for Local Service Businesses
You don't have to choose between SEO and GEO, but you do need to know what each one wins you. Here's a side-by-side for owners who'd rather be on a job site than reading marketing blogs.
October 19, 2026 · 3 min read
Playbook
10 GEO Fixes for Local Service Businesses (In the Order We'd Do Them)
No tricks, no new website. Ten changes that make your business easier for AI to describe and recommend, in the order that usually pays off fastest.
October 19, 2026 · 4 min read
Playbook
Google Business Profile in the Age of AI: What Still Matters
Your Google profile used to be about the map pack. Now it's also one of the sources AI reads before naming businesses. Here's what to fill in, what to fix, and what to stop worrying about.
October 19, 2026 · 3 min read
Inside Hey Tyto
How Hey Tyto Measures AI Visibility (And What We Don't Do)
A plain explanation of what we check, how we score it, what you get every week, and the things we deliberately don't do, like touching your website.
October 19, 2026 · 4 min read